Brian Chap on LinkedIn: Being able to work like this makes all the stress of entrepreneurship… (2024)

🎯 Spotlight on Pixel Stuffing: The Sneaky Ad Fraud! 🎯Hey marketers! Ever heard of pixel stuffing? It’s a sneaky trick where fraudsters hide tiny pixels in ads, making it look like your ad was seen multiple times when it wasn’t. 👀Here’s why it’s a big deal:- Wasted Money: You’re paying for views that never happened.- Bad Data: Your campaign metrics get all messed up, making it hard to see what’s really working.- Impossible Goals: Fake views inflate your numbers, making it tough to hit real targets.How to fight back:1. Avoid cheap CPM models that are more prone to fraud.2. Use ad verification tools to spot and block the bad actors.Stay sharp and make sure your ad dollars are working for you! #AdFraud #MarketingTips #PixelStuffing #AdTech #StaySmart

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In honor of Mental Health Awareness Month, I want to be vulnerable. It's easy to compare ourselves to others, but "better" means different things to different people. Through my own journey in entrepreneurship, I've often compared my success to others instead of focusing on what truly matters. I'd like to thank myself and my mental health support network for prioritizing personal development and growth. While it's not easy, this growth guides us to what's most important in life—those we choose to surround ourselves with. Thank you for sharing Matt Barash, and thank you for being part of that support system.

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The Google Search algorithm was exposed recently via the Content API Warehouse leak. This video does a great job of break it it down for all the SEO nerds out there! https://lnkd.in/ehS3ZdNC

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Kicking off summer with the launch of our Ai + Human Media Operating Model! Huge thanks to our clients, friends, family, and supporters for joining us. If you couldn't make it, you missed out on a fantastic party. Stay tuned for updates or sign up for our mailing list to be part of the next one. Official launch details coming your way soon! 🎉 #SummerLaunch #MediaOperatingModel #NetworkingGratitude

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Let's shine a light on some industry practices that desperately need a makeover:🚫 Unrealistic CPM Goals: Let's face it, aiming for sky-high CPM goals often leads to disappointment and shady practices. It's time to set realistic targets that actually deliver results.💸 Boondoggles and Cash Incentives: We've all seen it – the allure of extravagant events and cash incentives clouding judgment. It's high time we put integrity above all else and make decisions based on merit, not perks.💼 The "Rebate Program" Conundrum: Using brand funds to meet spending goals? That's a slippery slope. Let's promote greater partner accountability and ensure that every dollar is spent wisely.🎓 The Liberal Arts Majors in Media: No shade to our liberal arts friends, but when it comes to media, we need expertise, not entitlement. It's time to level up and prioritize knowledge and skills over egos.📉 Balancing Cost and Quality: Quality over quantity, right? Let's strike a balance between cost and quality when it comes to inventory, ensuring that we're getting the most bang for our buck.So, what's the game plan moving forward? Here are a few pointers to steer us in the right direction:❓ Question Everything: If someone can't explain their methodology, it's time to raise an eyebrow. Let's dig deep and demand transparency at every turn.📝 Brand Ownership: Brands, it's time to take the reins and own all of the contracts. This gives you the control you need to steer the ship in the right direction.🔍 Data Accessibility: Log-level data shouldn't be a luxury – it should be a necessity. Let's ensure we have access to the insights we need to make informed decisions.💡 Consolidation is Key: Streamline your activation efforts by focusing on top-performing inventory, data, and tech. It's all about efficiency and effectiveness.📋 Inclusion and Exclusion Lists: Don't leave anything to chance. Incorporate inclusion and exclusion lists to control website delivery and ensure your message reaches the right audience.So, there you have it – a candid look at some industry practices that could use a little makeover. Let's keep the conversation going and work towards a brighter, more transparent future for marketing! 💪#MarketingInsights #TransparencyMatters #IndustryMakeover #ExpertOpinions

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Thanks for capturing all the great content Gavin. Change lies within us all, and we are capable of reaching any goal we set our minds to!

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The traditional digital operating model is broken requiring more time, money and people as you scale Tech Recipes use an AI + Human operating model to fix headcount and scale exponentially.Contact us today by using the QR code to increase the value of your investment by 40% without ever having to add more to your budget!How to Modernizing Traditional Media Models (see image in comments)1. Use a cost vs. benefit analysis to evaluate alternatives.2.Identify the benefits of a supplementary model similarly to your current one.3.Subtract total costs from total benefits to find the net benefit.4. Calculate benefit-to-cost ratio (BCR) by dividing total benefits by total costs.5.A BCR over 1 indicates positive benefit.How to Maximize Communication & Efficiency (see image in comments)1.Access Meta Ad Manger, TikTok for Business, or TheTradeDesk - My Reports2.Use the chart to identify key metrics for maximum accountability.3.Analyze performance daily.4.Refer to Unlocking Hidden Potential below to understand incrementality.5.Additional templates can be provided upon request.How to Unlock Hidden Potential for Greater ROI: (see image in comments)1.Utilize the chart in the chart from "Maximizing Communication" section to pull the right data.2.Understand which impressions were served outside of your desired target.3.Understand how many impressions didn’t meet your current KPI performance.4.Add both together and multiply them against your ineffective CPM.5.Divide by 1000 to get your total incremental value (or waste).Contact us to day for your no risk audit as we standardize platform taxonomy so you can avoid costs in the future. Chris Hawk Claire Wyatt Nathan Lenyszyn Sherine Ebadi Arthur Coleman Danielle Gantos Renee Milliaressis Kate Gleysteen#DigitalTransformation #Standardization #Incrementality #AI

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Join Vivian Chang from The Clorox Company and I in room 313 at 230pm in Vegas as we discuss transitioning to business outcomes and Ai + Human operating models.Three insights to remember:1. The right tech & people can scale any advertiser with fixed headcount.2. Hidden value is everywhere you just need to know where to look.3. Evolving KPIs into business outcomes is easier than you think.

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